OUR #1 RATED FITNESS BUSINESS PODCAST WILL INSPIRE YOU TO

 

  • Be a better leader and grow your fitness community
  • Nurture your entrepreneurial spirit by working in your unique genius
  • Work smart, play hard, impact more lives, and live BIG

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THE HOSTS

MIKE BLEDSOE

MIKE BLEDSOE

CO-HOST

CO-OWNER OF BARBELL SHRUGGED. HOST OF FULL DEPTH BY BARBELL SHRUGGED. GYM OWNER. VISIONARY.

DOUG LARSON

DOUG LARSON

CO-HOST

CO-OWNER OF BARBELL SHRUGGED. FOUNDER OF BARBELL UNIVERSITY. GYM OWNER. VISIONARY.

MARKUS GERSZI

MARKUS GERSZI

CO-HOST

CO-OWNER CROSSFIT ACTIVE PERFORMANCE. CUSTOMER EXPERIENCE EXPERT.

JESSICA WEBSTER

JESSICA WEBSTER

CO-HOST

INBOUND FITNESS MARKETING EXPERT. INTRAPRENEUR. CONTENT CREATOR.

FEATURED EPISODES

HOW I TOOK MY FITNESS BUSINESS ONLINE W/ BEN GREENFIELD

 This week on BARBELL BUSINESS, we interview Ben Greenfield and discuss: His business model which allowed him to charge the premium for a high end personal training concierge club How he became NSCA National Personal Trainer of the Year in 2008 How he made... read more

HOW TO MAKE YOUR BOX STAND OUT IN A FLOODED MARKET

 This week on BARBELL BUSINESS, The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market. How to add more value propositions so you can charge more for your monthly service. Why you need to... read more

HOW TO ONBOARD NEW GYM MEMBERS THE RIGHT WAY

 This week on BARBELL BUSINESS, Why you need to view your onramp program as an extension of your sales process. How to structure your program and the benefits of group classes vs private sessions. Why you should have your best coach running your onramp... read more

HOW TO CREATE A VISION FOR YOURSELF THAT WORKS

 This week on BARBELL BUSINESS, we interview Craig Ballantyne, author of Early to Rise, creator of the Perfect Day Formula, a Strength & Conditioning coach, author of Turbulence Training, a contributing author to Men’s Health magazine, and a member of the... read more

CONTINUING EDUCATION FOR YOUR COACHES AND STAFF

 This week on BARBELL BUSINESS, How you can culture a culture of consistent learning in your gym How continuing education can impact your retention rates for both coaches and members Our favorite educational resources The class shadow scorecard we use to... read more

[VIDEO VERSION] THE INFLUENCE OF PEOPLE ON YOUR SUCCESS

 This week on BARBELL BUSINESS, we discuss: The types of people who affect your outcome The categories of your life that are influenced by the company you keep The people (and companies) who may be in your blindspot How you can mindfully choose who to surround... read more

[VIDEO VERSION] OUR “THANK YOU” TO THE BOX OWNER

 This week on BARBELL BUSINESS, we discuss: The box owner as the backbone of the CrossFit industry The increase of quality fitness entrepreneurs over the years The risk and reward of being a box owner The level of appreciation the community owes gym owners The... read more

[VIDEO VERSION] REACHING THE TURNING POINT

 This week on BARBELL BUSINESS, we discuss: How to eliminate the mystery of running a business The new sustainable CrossFit business model How to finally take control of your destiny as a gym owner What next steps you should take. Either shit or get off the... read more

[VIDEO VERSION] THE RX FOR LEAKY FUNNEL SYNDROME

 This week on BARBELL BUSINESS, we discuss: What a marketing/sales funnel is and why it’s important to understand the phases The symptoms of leaky funnel syndrome How to heal your leaky funnel How lifecycle marketing has replaced the traditional approach... read more

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