OUR #1 RATED FITNESS BUSINESS PODCAST WILL INSPIRE YOU TO

 

  • Be a better leader and grow your fitness community
  • Nurture your entrepreneurial spirit by working in your unique genius
  • Work smart, play hard,¬†impact more lives, and live BIG

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THE HOSTS

MIKE BLEDSOE

MIKE BLEDSOE

CO-HOST

CO-OWNER OF BARBELL SHRUGGED. HOST OF FULL DEPTH BY BARBELL SHRUGGED. GYM OWNER. VISIONARY.

DOUG LARSON

DOUG LARSON

CO-HOST

CO-OWNER OF BARBELL SHRUGGED. FOUNDER OF BARBELL UNIVERSITY. GYM OWNER. VISIONARY.

MARKUS GERSZI

MARKUS GERSZI

CO-HOST

CO-OWNER CROSSFIT ACTIVE PERFORMANCE. CUSTOMER EXPERIENCE EXPERT.

JESSICA WEBSTER

JESSICA WEBSTER

CO-HOST

INBOUND FITNESS MARKETING EXPERT. INTRAPRENEUR. CONTENT CREATOR.

FEATURED EPISODES

[VIDEO VERSION] THE INFLUENCE OF PEOPLE ON YOUR SUCCESS

 This week on BARBELL BUSINESS, we discuss: The types of people who affect your outcome The categories of your life that are influenced by the company you keep The people (and companies) who may be in your blindspot How you can mindfully choose who to surround... read more

[VIDEO VERSION] OUR “THANK YOU” TO THE BOX OWNER

 This week on BARBELL BUSINESS, we discuss: The box owner as the backbone of the CrossFit industry The increase of quality fitness entrepreneurs over the years The risk and reward of being a box owner The level of appreciation the community owes gym owners The... read more

[VIDEO VERSION] REACHING THE TURNING POINT

 This week on BARBELL BUSINESS, we discuss: How to eliminate the mystery of running a business The new sustainable CrossFit business model How to finally take control of your destiny as a gym owner What next steps you should take. Either shit or get off the... read more

[VIDEO VERSION] THE RX FOR LEAKY FUNNEL SYNDROME

 This week on BARBELL BUSINESS, we discuss: What a marketing/sales funnel is and why it’s important to understand the phases The symptoms of leaky funnel syndrome How to heal your leaky funnel How lifecycle marketing has replaced the traditional approach... read more

THE QUINTESSENTIAL GYM OWNER’S JOURNEY

 This week on BARBELL BUSINESS, we interview Mycal Anders of CrossFit PHX How to select good coaches and develop a great internship program How to sell and ask for money Entrepreneurship and personal relationships Finding where the most productive hours exist... read more

HOW TO INCREASE YOUR GYM’S PERCEIVED VALUE

 This week on BARBELL BUSINESS, we discuss: The difference between selling memberships and selling solutions The benefits of a premium pricing strategy How emotional connection > benefits > features How to increase your gym’s perceived value... read more

THE EVOLUTION OF WORKING AGAINST GRAVITY W/ ADEE ZUKIER

 This week on BARBELL BUSINESS, we interview Adee Zukier: Adee is a champion weightlifter and founder of the wildly successful nutrition online company, Working Against Gravity. In this show, she discusses: The evolution of their online nutrition program and... read more

HOW TO CREATE A GYM THAT PEOPLE LOVE w/ ANGELO SISCO

 This week on BARBELL BUSINESS, we interview Angelo Sisco as he discusses: How to have heart for more than just your members’ fitness goals but for their success in life The single most important action that someone needs to take in order to improve the... read more

BROWSE ALL BARBELL BUSINESS EPISODES

ALL EPISODES