BARBELL BUSINESS PODCAST

The #1 podcast for gym owners, fitness entrepreneurs and wannabes.

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OUR #1 RATED FITNESS BUSINESS PODCAST WILL INSPIRE YOU TO

 

  • Be a better leader and grow your fitness community
  • Nurture your entrepreneurial spirit by working in your unique genius
  • Work smart, play hard, impact more lives, and live BIG

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THE HOSTS

MIKE BLEDSOE

MIKE BLEDSOE

CO-HOST

CO-OWNER OF BARBELL SHRUGGED. HOST OF FULL DEPTH BY BARBELL SHRUGGED. GYM OWNER. VISIONARY.

DOUG LARSON

DOUG LARSON

CO-HOST

CO-OWNER OF BARBELL SHRUGGED. FOUNDER OF BARBELL UNIVERSITY. GYM OWNER. VISIONARY.

MARKUS GERSZI

MARKUS GERSZI

CO-HOST

CO-OWNER CROSSFIT ACTIVE PERFORMANCE. CUSTOMER EXPERIENCE EXPERT.

JESSICA WEBSTER

JESSICA WEBSTER

CO-HOST

INBOUND FITNESS MARKETING EXPERT. INTRAPRENEUR. CONTENT CREATOR.

FEATURED EPISODES

HOW TO INCREASE YOUR GYM’S PERCEIVED VALUE

 This week on BARBELL BUSINESS, we discuss: The difference between selling memberships and selling solutions The benefits of a premium pricing strategy How emotional connection > benefits > features How to increase your gym’s perceived value... read more

THE EVOLUTION OF WORKING AGAINST GRAVITY W/ ADEE ZUKIER

 This week on BARBELL BUSINESS, we interview Adee Zukier: Adee is a champion weightlifter and founder of the wildly successful nutrition online company, Working Against Gravity. In this show, she discusses: The evolution of their online nutrition program and... read more

HOW TO CREATE A GYM THAT PEOPLE LOVE w/ ANGELO SISCO

 This week on BARBELL BUSINESS, we interview Angelo Sisco as he discusses: How to have heart for more than just your members’ fitness goals but for their success in life The single most important action that someone needs to take in order to improve the... read more

HOW TO BUILD A THRIVING BOX IN A CONSOLIDATING MARKET

 This week on BARBELL BUSINESS, we discuss: Our predictions for the future of the box business How to tap into change and differentiators How to crush at delivering a value added service How to build a thriving box in a consolidating market Do you feel as if... read more

MAKE YOUR GYM’S CORE VALUES MEAN SOMETHING

 This week on BARBELL BUSINESS, we discuss: The importance of defining your gym’s core values and how they can benefit almost ever aspect of your growth Pitfalls that come with poorly defined values – they run deeper than you might think Examples... read more

IS YOUR GYM BUSINESS BUILT TO SURVIVE OR THRIVE?

 This week on BARBELL BUSINESS, we discuss: The differences between gyms which are built to survive and businesses that are planned to thrive The consequences that come with dreaming small and aiming too low How you can make the shift from survival mode to... read more

STATE OF THE GYM INDUSTRY| 2016

 This week on BARBELL BUSINESS, we discuss the state of the gym industry in 2016: Why the future is bright for the small box industry The evolution of box & business partnerships Dangers of over/underestimating the power of the CrossFit brand The seasons... read more

5 MUST-ATTEND 2016 EVENTS FOR FITNESS ENTREPRENEURS

Whether it’s connecting with potential partners or learning about the latest trends in the fitness industry, attending live events is one of the most valuable investments you can make for yourself. If you still need a little convincing, listen to our podcast: How to... read more

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