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Watch this short video below to learn exactly how the program works, what you get, and how to get started.
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DON’T JUST RUN YOUR GYM. OWN YOUR GYM.
Personalized mentorship and training is our Ethos.
If there’s one thing we consistently hear from you, it’s a thirst to grow and do more for your gym communities, your members, and your family. We’ve heard the call and we’ve answered.
Barbell Ethos: Coaching For Gym Owners is the solution to that need.
If you want to be the best gym in town, you WILL need a great business coach.
Ask yourself right now. Why do you offer coaching to the athletes at your gym?
Do you think your athletes (even your best athletes…) will get stronger, faster and improve their conditioning more quickly when they have a great coach to write their programming, optimize their macros and correct their weightlifting technique?
Does anyone go to the CrossFit® Games without a coach?
The answer is an obvious NO!
The same holds true for becoming a “Games-Level Gym Owner”.
In an increasingly competitive market, having a coach to help you build all the business systems you already know you need will make growing your membership, making more money to pay yourself and your coaches what is deserved, and strengthening your gym’s community a hell of a lot easier and way more fun.
Barbell Ethos will take you and build you into an industry leader.
With Barbell Ethos, you’ll be set up with the education, tools and personalized support to move your gym forward. It doesn’t matter if you’re a grizzled veteran, a total newbie, or the biggest affiliate in your region. Barbell Ethos was created with a plan to identify your needs and build you up.
THE GUIDANCE YOU’LL GET IS UNIQUE TO YOUR GYM
Barbell Ethos isn’t your cookie-cutter gym guide. It’s a relationship and a process between you and your business coach.
We deliver the same customization, measurement, and insight you’d expect from personal training. Consider this the training you need to reach the highest level of competition in your market.
Your coach will work with you to set your own goals. You tell us what you want, where you want to be and we’ll help you get there.
Here are just a few areas that we will address:
Marketing is both external and internal. Knowing the difference can save you time and effort. Developing a detailed plan on what you need to do is even better.
Sales are the engine of your business. When done well, your services become the prescription an athlete needs to hit his/her goals.
It doesn’t matter how many people your gaining if you’re just going to lose them 3 months later. Learn how to build a community of raving fans that stick around for years to come.
Average Client Value
Whether it’s selling more products, rolling out premium programs or raising prices to what they should be, we’ll show you exactly how to raise your ACV across the board.
WHAT OTHER GYM OWNERS ARE SAYING ABOUT ETHOS
Hint: They LOVE working with their coach and are all now CRUSHING IT with their businesses.
Our Ethos coach really met us where we were at the time and helped us get rolling in the right direction. It was productive very quickly, and it’s a warm, caring relationship. We have doubled revenue and doubled membership.KARA SILVA
Angelo was able to help take from that place where I was a coach with a vision to actually fulfilling my dream and opening up my own gym. With Angelo’s help, I was able to open up the gym starting off with over 50 members and we’re continuing to grow at a great pace.SCOTT PECUCCI
I’m coaching fewer classes. Membership has increased. We were at 60 when I started. It’s been three months and we’re up to 75. The biggest effect on the business has been developing as a leader. It’s happened very quickly.JEFF STOFFELL
Before I started with my coach, I was all over the place. As a result, the gym went in circles. Since starting with the coaching program, it made me dive into what I wanted for the gym. It was very easy to make plans to help us get where we wanted to go. It’s totally changed the landscape of my business.BARRY BOSWELL
WHO IS BARBELL ETHOS NOT FOR?
This program is not for you if:
- You are looking for a quick fix or silver bullet to make up for years of underperformance without addressing the underlying problems.
- You are not willing to be transparent and work hard.
- You think you know everything there is to know about running a successful gym.
- You do not like to be coached.
- You are not interested in being successful or have an aversion to success.
Q: What kind of gym do I need to own to join Barbell Ethos?
Barbell Ethos is for anyone who currently owns or will soon own (within the next 6 months) a box-style gym or registered Affiliate. You DO NOT have to be a registered Affiliate gym, but you must run your gym like a box.
Watch the video below to understand what we mean by a “box-style gym”.
Do you own a box-style gym or a registered Affiliate? Do you plan to own one in the next 6 months?
To learn if Barbell Ethos is for you and your gym, watch the video below:
HOW BARBELL ETHOS WORKS
STEP 1 - Take Inventory
First, you and your coach will do a deep-dive into your business through our Client Intake Form and Member Lifecycle Call.
STEP 2 - Clarify Vision & Set Goals
Together with your coach, you will clarify your unique vision for your box and create goals in three key areas that will help drive the success of your gym.
STEP 3 - Create The Strategy
Together with your coach, you will map out a customized plan to achieve those goals and track your progress every month.
STEP 4 - Build The Business
Your coach is there to hold you accountable in executing the plan, picking you up when you fall down, and celebrating your successes as they come.
COACHING FROM GYM OWNERS WHO’VE BEEN IN YOUR SHOES
Barbell Ethos business coaches are world class entrepreneurs and gym owners, and their main goal is to share the wisdom they learned the hard way.
Once they identify where you are, where you want to go, they’ll show you how to make the journey. All you have to bring is the motivation.
Get personalized 1-on-1 business coaching and become the gym owner you were meant to be.
Here’s what you get from our Ethos coaches:
Coaching from experienced gym owners
Direct access to professional, top-tier gym owners who have been in your shoes, hand picked for their expertise on where you are as a gym owner.
Monthly strategy calls
Monthly 60 minute individualized training calls between you and your business coach.
Weekly accountability check-ins
Weekly check-in emails with your coach to regularly gauge progress and keep you accountable to your action steps.
Customized business training modules
Training activities for you to practice and enact the principles, strategies, and tactics of better gym ownership.
MEET THE BARBELL ETHOS COACHES
After you sign up for Barbell Ethos, you’ll be assigned one of our Barbell Ethos coaches. Read their bios to learn more about our veteran gym owners and business coaches.
Head Barbell Ethos Business Coach
As co-creator of Barbell Ethos, the business-coaching arm of Barbell Business, Angelo oversees the Ethos team and works directly with our amazing clients.
Coaching has been his life’s work, and his journey into fitness began with losing 100 pounds in seven months. From there, he found a passion for helping others to reach their health and fitness goals. He began training people outside in 2009 and opened his first affiliate, O’Hare CrossFit, in 2010. He opened CrossFit Harwood Heights in 2015, and his passion to help other gym owners reach their goals of success has only magnified.
His life’s goal is to leave this earth better than he found it. Being able to help gym owners make an impact on this world, and find success for themselves along the way, is the way he achieves it. He’s excited that Barbell Ethos will change the landscape of our industry and take it to the next level.
Barbell Ethos Business Coach
As a business coach, Drew relishes the opportunity to help gym owners achieve the lives they have always wanted to live.
After many years in the fitness industry, Drew found CrossFit in 2010. He started his professional fitness career as an Assistant Strength and Conditioning Coaches at Western Michigan University. He went on to manage multiple Globo gyms. Between 2007 and 2013, Drew lead more than 10,000 personal training sessions.
Drew feels honored to be able to motivate and inspire other gym owners to achieve their personal business success.
Barbell Ethos Business Coach
Shayne helps box owners chart unfamiliar territories by working through best practices, one step at a time. He loves to help box owners understand the barriers they’re facing and begin to break them down. From sales processes, retention, employees and growth management, Shayne has the tools to help anyone willing to put in the work.
Over 15 years ago, Shayne began his profession in fitness. He started as a personal trainer and was originally certified in CrossFit® in 2007. After spending almost ten years in the fitness industry working for big box gyms, he decided to step out on his own. Shayne has opened, grown and sold two gyms, both for a profit, and has gone through the ups and downs of running them both, learning valuable lessons the hard way. Beyond coaching for Barbell Business, Shayne now owns two companies (The Gym Exchange, Hard to Kill Athletics) designed to help box owners.
Shayne believes that this world is built on the backs and brains of entrepreneurs and wants to spend every waking moment helping business owners succeed. He lives his life with passion and an enthusiasm for growth.
Barbell Ethos Business Coach
Bradley helps gym owners realize their dream by assisting them in growing their business to the best it can be. He began his career in the fitness industry as a gym owner in early 2013. In absence of a fear of failure, he grew an amazing community and business through charm, sweat, and kindness.
By efficiently helping gym owners succeed monetarily, Bradley spreads the benefits of fitness to more people. As he sees it, his purpose to gym owners is to help alleviate the pressure and stress of failure, money, or time, so that they can reach their full potential.
Barbell Ethos Business Coach
Tyler helps gym owners all across the world in making their gym the business of their dreams through action, strategy, thought and purpose-driven planning. Nine years ago, he began his functional fitness journey as an athlete with CrossFit. He’s spent the last six years running his successful CrossFit affiliate, Badger CrossFit in Milwaukee, WI.
Tyler’s philosophy for life and business: “Live like no one else, so later, you can live like no one else.”
WANT TO WORK WITH A BARBELL ETHOS COACH?
GET OUR ANALYTICS DASHBOARD AND ALWAYS KNOW THE HEALTH OF YOUR GYM
There are key metrics that must be tracked to make important decisions affecting your gym. Barbell Ethos makes tracking these key metrics easier than ever. With assistance from your coach, you’ll provide us with 6 important numbers every month. From those 6 data points, we will create a visual representation of the state of your gym.
Once these data points are collected we will create clear, easy-to-understand reports designed to spot trends, aggregate data, and identify the true health of your gym from a financial standpoint.
Easily track key performance indicators
It can be incredibly intimidating and overwhelming trying to figure out what performance indicators and metrics to track. With Barbell Ethos, tracking these key performance indicators will be simple and easy. All you have to do is keep your coach and the system updated with your current numbers and our system will track their progress over time for you automatically.
Clear and easy visual reporting of your gym's health
Want to know how many members you gain or lose over a period of time? Want to know much it costs to acquire a new member? What about the lifetime value of a member or your total monthly revenue? Ethos will quickly and easily report the information you need to make decisions based on data instead of hunches.
Easily communicate with your coach
The platform is built with a proprietary communication system that connects you directly to your coach. You will be able to keep your own call notes as you are on your calls with your coach.
ETHOS EASILY PAYS FOR ITSELF, AND THEN SOME
To make a long story short, the ROI (Return On Investment) for Barbell Ethos is incredible. Here is why:
Based on the industry average for membership at $150 per month, by signing up only 3 members for a 12-month membership you will already have paid for the program for first year.
That’s 3 members x $150/month (average box membership cost) = $450 per month
Signing up 2-3 members each month would yield you more than a 10x return on your investment.
Now, imagine what your ROI would be after working with your Barbell Ethos coach to design a complete marketing strategy (both internal and external), optimizing your sales funnel top to bottom, dialing in your on-boarding protocol, showing you how to raise your prices, creating a bulletproof retention strategy, designing a high-performing referral program, etc…
You’d probably add or keep more than just 2-3 members per month, don’t you think?
Avoid falling behind. Become a leader in the industry.
If you don’t currently have a business coach then you are falling behind the best of the industry.
Being a box-style gym owner is becoming increasingly more competitive everyday. Our mission is to help build you into the absolute best gym owner possible. By doing that, you will have the best gym in town. You’ll offer the best training, your athletes get the best results, your sales and marketing systems will run at full speed and you will have enough money to pay you and your coaches what is deserved!
Your athletes deserve it, your coaches deserve it and you deserve it.
Become the gym owner you have always envisioned and enroll in Barbell Ethos.
SIGN UP FOR THE BARBELL ETHOS WAIT LIST NOW
SPACE IN ETHOS IS LIMITED!
We want to keep the quality of coaching as high as possible. For this reason, we’re limiting the number of members we enroll in the program.
Right now, we are reserving spots on our wait list for interested gym owners. With 12,948 registered affiliates around the world and over 10,000 current and future gym owners in the Barbell Business audience who have voiced demand for business coaching, spots in Ethos run out quickly.
Enter your information into the form at the end of this page to get on our wait list and be notified when more coaching slots become available.
What you get:
- A 360 degree business assessment to understand the current state of your business, strengths and weaknesses, available resources, etc
- Goal setting and initial strategy session (90 min)
- Monthly 1-on-1 (not group) strategy calls with your business coach (60 min)
- Weekly accountability check-in emails
- Key Performance Indicator (KPI) Dashboard
- Access to all the necessary tools, templates, scripts, etc to help you build your business