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This week on BARBELL BUSINESS, we interview Makena Sage. We discuss:

  • How to shift your marketing from feeling “salesy” to authentic
  • Why good copywriting is essential for connecting with your clients
  • How to strategically understand your potential client’s needs and wants
  • How to target the people you want to come in your gym through targeted copywriting



To learn more about what Makena is doing with online marketing, head over to


Click here to schedule your Free Discovery Session call with fitness business expert & Barbell Business Podcast co-host, Markus Gerszi, to discuss the state of your box and if Barbell Logic will be a good fit for your business.

*Please note, this free discovery call is for of affiliated gym owners who are serious about developing their business.