GET MORE NEW MEMBERS
Get the system we used to grow to our first 175 members.
Faction Fundamentals Blueprint has been used by hundreds of gyms across the country to grow their businesses in record time. It’s the new and improved blueprint of how Faction Strength and Conditioning grew to 175 members in just a few months. In addition to the Fundamentals Blueprint, you’ll get access to 6 profit generating systems that will help you get more members, make more money and have more free time. Use pre-written campaigns to automate and delegating all of the stuff you really shouldn’t be doing yourself.
FUNDAMENTALS COURSE (12 CLASSES)
Full 12 Class Fundamentals Course complete with video demonstrations as well as customized coach and athlete handouts for each day of the course! We have videos of Doug teaching an entire 12 session Fundamentals Course to a group of new athletes at Faction Strength and Conditioning to use as an example for yourself and for your coaches and new hires
PRE-WRITTEN EMAIL MARKETING CAMPAIGNS
Fully “done-for-you” email marketing campaigns. Follow up with athletes automatically! You don’t have to write a single thing! I give you a little piece of magic code and over 40 emails will load automatically. Even adding your name, phone number and class schedule is automated! I have easy to follow videos to help you set up the whole process super fast.
PRE-WRITTEN LEAD NURTURING CAMPAIGNS
Complete systems for connecting with new leads to convert them into paying members. I’m giving you dozens of copy/paste email templates you can use to respond to questions you get over email and social media. Or better yet… have a member of your team answer for you! Since it’s copy/paste you don’t have to do it and they can’t screw it up!
TEMPLATED ADMIN DOCUMENTS
All necessary waiver, agreements and other administrative paperwork needed to grow a gym. Dealing with paperwork is a pain in the ass. I’ll just give you all my waivers, contracts and sales materials so you can focus on training people and helping them reach their goals instead of boring handouts in Microsoft excel.
MOBILITY ASSESSMENT TEMPLATE
System for 1-on-1 mobility assessments.Use the exact same mobility screen we use at Faction. Keep your clients injury free so can get fit faster (and keep paying their membership…)
NUTRITION CONSULTATION TEMPLATE
System for 1-on-1 nutrition consultations. Use this easy system to help your athletes focus on fixing their biggest nutrition problems while still in Fundamentals. This system has a strong build-in sales component that will easily get you a few extra members each month!
MEMBERSHIP CONVERSION SYSTEM
System for tracking membership conversion. If you aren’t recording how many new people come to your gym each month, how many new members you get, renewals as well as cancellations then you are OUT OF YOUR MIND! I give you some simple tools to help you track your numbers so you know where you can improve and make more money next month.
FOLLOW UP SYSTEMS
System for automating (and delegating) following up with new leads, clients and members. I’ve “mapped” the entire experience your customers go through at your gym. New leads visiting your webpage have different questions and concerns compared to new fundamentals athletes just as new Fundamentals athletes have different concerns and questions compared to new members. I show you exactly what information to sent to each different group and when to send it. It’s all copy/paste!
System for automating athlete feedback. I show you a free way to automate sending profession surveys to all your new new athletes so you can get feedback automatically to help you improve your gym and make more money!
BUILD YOUR BUSINESS WITH OUR BLUEPRINT
Get instant access to 12 fundamentals courses + 6 profit generating campaigns you can start implementing today.
I’ve been using Faction Fundamentals for almost a month now and I’ve got to say, this is a great program, and the first step to creating a business and not a job. It all makes sense now. I have so much more time to spend with my family and learn the business side of things.SILVIU BONA
THE MIND BEHIND FACTION FUNDAMENTALS BLUEPRINT
Doug Larson is one of the co-owners of Faction Strength and Conditioning in Memphis, TN. A prominent coach and entrepreneur in the Memphis area, Doug uses his expert knowledge of weightlifting, movement science and nutrition to help new as well as experienced athletes improve their strength, mobility and work capacity.
Working with co-owners Mike Bledsoe and Rob Conner, Faction Strength and Conditioning has become one of the Mid-south’s go-to faculties for CrossFit, weightlifting and general fitness and health. Doug is probably best known for his cutting edge approaches to strength and conditioning for mixed martial arts competitors. He currently competes and as of this writing has an undefeated record of 7-0 as an amateur.
Larson, a Certified Strength and Conditioning Specialist (CSCS) through the National Strength and Conditioning Association, received his Master’s Degree in Kinesiology with a concentration in Health and Sport Science through the University of Memphis in Memphis, TN. At UM, Doug spent his research hours investigating the effects of high dose fish oil supplementation on post-exercise oxidative stress and inflaMMAtion. Previously, Doug graduated from Linfield College in McMinnville, OR with a Bachelor’s Degree in Exercise Science and a minor in Math and Chemistry followed by a season as a strength coach for professional baseball players with the Colorado Rockies.
Doug is a co-host on the Barbell Shrugged strength and conditioning podcast and is also the lead host of the TechniqueWOD exercise technique video resource right here on BarbellShrugged.com Although knowledgeable in many areas of strength and conditioning, Doug specializes in weightlifting, sport specific training, mobility and maximizing strength and power.