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Barbell Logic is a system we created to help box owners grow their businesses and get their lives back. It’s perfect for gym owners who are a one-man-show or have a full-time staff. It allows you to grow and run your training facility like a million dollar business for a fraction of the time and cost, so you can get back to spending your time and energy on what got you into this business in the first place – help people change their lives through fitness.


Spend time on things that REALLY matter

If you’re too busy with the day-to-day stresses of owning a gym, you’re probably not doing what you should be doing. Bettering your community.


Grow your community the right way

Stop relying on an infrastructure that depends on your own energy and hustle to get more members.


Retain the awesome members you have

Are you doing everything you can to make your members’ experience as badass as possible? There’s probably a huge opportunity to improve.


Get your shit together

Is a lack of processes, systems and automation making you feel like you’re taking crazy pills? Let’s fix that.


Finally hit your business and personal goals

Tired of not seeing the profit you know your gym is capable of making? Something BIG needs to change.


Stop wishing, let's do this

Don’t settle for the same-old-same-old. Automate some of the most important aspects of your business that you’ve been ignoring all these years.


Watch this lightning fast overview of what Barbell Logic is and how it works.


We’re offering a free discovery session for gym owners who are starting to feel the pressures of marketing, sales and managing their business to see if Barbell Logic can take their box to the next level.




Not only are Barbell Logic websites awesome to look at, they are lead conversion machines with over 125 hidden landing pages that are integrated into the 45+ different member experience email sequences included in the system. Your potential members and existing members only see what pertains them and appeals to their unique needs. Each person gets a unique experience that tells them, “wow, these guys really get me.” We also provide all of the content and copy for you. If your heart desires, you’d never have to write another line of copy again!


Beautifully designed

First impressions are kind of a big deal. Don’t settle for a website that half-asses what your gym offers.


Optimized for local SEO

Our in-house SEO expert works with our copywriters to ensure that your website is found by the right people at the right time. Let us geek out on the SEO for you.


We write the copy and eBooks for you

All you do is fill out a few questionnaires and our copywriters are off and running writing every single line of copy that appears on your website. That includes all of the lead gen assets (eBooks), your coach’s bios, everything!


Since Barbell Logic is an all-in-one system that takes people from their first conversion on your website all the way through to becoming a loyal member of your gym, you can now see all of your metrics in real-time updated on a super simple dashboard. Any action that needs a human touch (i.e. calling to verify someone is coming in for a free session) is queued up on the dashboard’s to-do list. All you need to do is log in once a day and mark tasks complete as you crush them in a fraction of the time you’re taking to handle admin now.


Always know your metrics

Want to know how many paying members you currently have? Want to know how many leads are in your pipeline? Want to know how many members cancelled last month? Want to know which members have been referred this month? Check your dashboard, it’s all there and updated automatically.


Hire an admin/intern

We’ll train you how to use the dashboard in a single session. It’s that easy. This can finally be the year you get an intern or admin to take care of this for you. All of your admin to-do’s have been systematized so you can trust that if your admin can follow simple directions, nothing will fall through the cracks again.

Apply for a Discovery Session

We’re offering a free discovery session for gym owners who are starting to feel the pressures of marketing, sales and managing their business to see if Barbell Logic can take their box to the next level.

Apply now

What do I get? How much does it cost? What’s the value of this system?



We’ve taken the world’s best automation software and loaded it with tons of content designed to say the right thing at exactly the right time – not to mention it was written by the Barbell Shrugged content team so we understand the style of your audience. We’ve utilized tried and true content marketing strategies which will convert more website visitors into leads via video series opt-ins and free eBooks which have been written and styled to look like they were created by your gym. Once your content has been downloaded, these new leads are placed into a system of campaigns that promote your box without anyone ever feeling like they’re being marketed to. More of your leads will come in for that free intro session without you ever having to lift a finger.

Our affiliate development team is made up of real gym owners who have implemented this system, realized is worth and believed in it so wholeheartedly that they’ve joined Barbell Logic to spread the love. We will work with you to build a highly effective and efficient sales system that helps ensure the highest new member conversion rates possible, with a fraction of the effort. That includes everything from a proven scheduling process, confirmation emails, reminder emails, no-show follow up sequences, sales follow-up and long-term nurture campaigns to make sure you maximize each and every opportunity you have to gain a new member. It’s our mission to never let a potential member slip through the cracks again.

Sometimes upselling your members or asking favors of them can feel . . . awkward. We get it. We quit our crappy sales jobs to be entrepreneurs, not sales guys all over again. In response to this, we’ve developed Barbell Logic smart surveys. When certain answers are chosen on a satisfaction survey, relevant campaigns are triggered at just the right time to just the right people:
  • Automatic social proof and reputation builder – Encourages your raving fans to leave 5 star reviews (Yelp, FB reviews, Google+) and provide testimonials. If someone is having a sub-par experience, the gym owner is notified to be able to intervene.
  • Smart Referral System – A custom tailored referral program introduced at just the right time, but every time, quickly makes referrals your most effective marketing source.
  • Personal Training Opportunity Finder – Athletes that need help conquering their weaknesses, automatically turn into highly valuable personal training or programming opportunities for your business.

We’ve talked to dozens of gym owners who have told us that one of their biggest headaches is streamlining systems like managing membership cancellations and membership holds. Barbell Logic’s online forms and automatic reactivation reminder emails take care of this for you. Set it and forget it.

We also set you up with a formal exit survey that’s automatically sent to any members wanting to cancel to gather priceless information every gym owner should know about why someone is leaving their box. If you’re growing suspicious as to why your members are “moving” out of the area all of a sudden – then this is feature you’re really going to need.  In addition to the exit survey, their departure opts them into a long term nurture and follow-up campaigns to hopefully bring them back in the future.