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THE PODCAST

LATEST EPISODES

Founder of Brute Strength – Michael Cazayoux – 176

 Find more about Michael, Brute Strength, and Working Against Gravity here: Instagram: @Brute.Strength and @michaelcazayoux Websites: https://brutestrengthtraining.com/ and http://www.workingagainstgravity.com/  On This Week’s Episode of Barbell Business, We... read more

CULTIVATING FEARLESSNESS — PETER SCOTT

Some fear is great. It keeps us alive. Are you afraid of making a left turn out into traffic when there’s not an opening? Good. Don’t die. Other fears, while they feel exactly the same in our bodies, are not useful. Are you afraid of sales conversations with... read more

STAYING ON TOP OF FITNESS MARKETING — JEFF SHERMAN

How do you make your gym stand out when every other gym in town offers the same services and specials? I mean, we know your gym is the best, but how will your prospects know? We asked killer marketer Jeff Sherman about how to make a connection with your clients before... read more

SHUTTING IT DOWN — CONNER MOORE

By popular demand, we’re trying something new: more comprehensive show notes, so you can do a deep dive, should you chose to do so. Enjoy! This week, we met up with our friend Conner Moore at a box in Mission Viejo, California. To be clear, we said “a box,” not “his... read more

WHO YOU ARE AND WHAT YOU WANT — AJ ROBERTS

This week, we took a trip to fabulous Las Vegas to meet up with old-school Barbell Business podcast host and two-time world-record-setting powerlifter AJ Roberts (Instagram: @ajroberts). He’s one of the few people in the industry with a very solid perspective on both... read more

THE LEGEND OF MIKE DOLCE

We haven’t been able to independently verify it, but we think MMA trainer and entrepreneur Mike Dolce, of Dolce Fitness and The Dolce Diet, might be the hero of an old-school novel. Hear us out. After his father suffered a massive stroke, Dolce got a job as a New... read more

MUTUALLY BENEFICIAL MARKETING — WITH JOSH CARTER

You may have heard the expression, “C students make the best teachers.” They remember the struggle of not getting it. They tend to give students the kind of support they wish they’d had themselves when they were struggling to learn algebra (or English, or chemistry,... read more

THREE-TIERED ACCOUNTABILITY — MARKUS GERSZI

We have a super-exciting guest this week. A big “get,” if you will. We’ve been wanting to feature him on the podcast for years because we’re his biggest fans. That’s right, kids! This week we got to talk to Markus Gerszi, of Barbell Business fame! [Thunderous... read more

HOW THE BEST GET BETTER — WITH BEDROS KEUILIAN

Who do you learn from when you’re already at the top of your field? How do you get the motivation to grow when you’re already, frankly, pretty awesome? Maybe there are worse problems to have… Okay, there are definitely worse problems to have. But as entrepreneurs,... read more

TROUBLESHOOTING FOR GYM OWNERS — WITH ANGELO SISCO

This week, we flew in one of our own: Angelo Sisco resides in Chicago, where he works all day every day with gym owners through Barbell Logic and Barbell Ethos. Since he’s our boots on the ground, he talked to us about a couple of trends and common pain points he’s... read more

EXTENDING THE CLIENT LIFECYCLE — WITH CASEY JENKS

What would it take to get Casey Jenks functional fitness sainthood status? Is that a thing? If we just put his face on a medal and wear it around our gym, will that do the trick? Casey’s the creator of Fitbot, the software that keeps our personal training programs... read more

THE LAST GYM THEY’LL EVER JOIN — WITH ALWYN COSGROVE

Because gym owners almost always love coaching, it’s easy to fall into the trap of wanting to do all the hands-on stuff yourself. You love your work, so why would you want to let anyone else take over? This week, we talk to Alwyn Cosgrove of Results Fitness to find... read more

GETTING YOUR SYSTEMS IN PLACE — WITH DANNY PUTNAM

It’s a tale as old as time: A Major League Baseball right-fielder starts selling deer-antler supplements to teammates during pitching changes. Word spreads until members of rival teams are making transactions on base, until finally, one day, he’s inadvertently made... read more

WHAT IS CORPORATE INTELLIGENCE? — WITH GARRY LINEHAM

Just because you’ve eaten in a restaurant doesn’t mean you know how to run a restaurant. Most people will agree with that in general, but it’s harder to see the truth when looking at your own business. The same goes for working out or coaching in a gym versus running... read more

HOW TO SCALE UP — OR SIT TIGHT — WITH MIKE MELBY

How do you know when your business is big enough? When can you stop raising capital? Can you get out of your building’s terrible lease terms? Mike Melby is a venture capitalist who works exclusively in sports and fitness. He’s overseen the inception and growth of a... read more

RON WILSON – HOW TO FIND YOUR FOCUS ZONE W/ HYLETE CEO

If you want to learn how to juggle, you don’t start with five balls. You become proficient with two and add from there. The same is true for gym owners.  We often see gym owners take on multiple projects and attempt to create multiple revenue streams at the same time.... read more

HOW TO WORK WELL WITH BUSINESS PARTNERS

Entrepreneurship is inherently lonely. Not to mention, it can be stressful. Being the only one in charge means you hold all the responsibility, which is why partnerships are often so appealing to experienced entrepreneurs. When executed correctly, partnerships can... read more

THE HOSTS

MIKE BLEDSOE

MIKE BLEDSOE

CO-HOST

CO-OWNER OF BARBELL SHRUGGED. HOST OF FULL DEPTH BY BARBELL SHRUGGED. GYM OWNER. VISIONARY.

DOUG LARSON

DOUG LARSON

CO-HOST

CO-OWNER OF BARBELL SHRUGGED. FOUNDER OF BARBELL UNIVERSITY. GYM OWNER. VISIONARY.

MARKUS GERSZI

MARKUS GERSZI

CO-HOST

CO-OWNER CROSSFIT ACTIVE PERFORMANCE. CUSTOMER EXPERIENCE EXPERT.