THE PODCAST

LATEST EPISODES

FITNESS ENTREPRENEUR EPISODE: DAVID NEWMAN OF RX SMARTGEAR

 This week on BARBELL BUSINESS, we interview David Newman of RX SmartGear. We discuss: How David built his business on the simple idea of wanting to make a better jumprope How to scale your business on top of what you are known for best Why you need to focus... read more

HOW TO USE COPYWRITING TO CONNECT WITH YOUR BEST CLIENTS

 This week on BARBELL BUSINESS, we interview Makena Sage. We discuss: How to shift your marketing from feeling “salesy” to authentic Why good copywriting is essential for connecting with your clients How to strategically understand your potential... read more

THE ENTREPRENEURIAL JOURNEY W/ POWERDOT

 This week on BARBELL BUSINESS, we interview Eric Glader from PowerDot. We discuss: How to strategically think about providing value to your customers The difference between a service and a product based business The purpose of obstacles in the entrepreneurial... read more

UNDERSTANDING FACEBOOK ADVERTISING

 This week on BARBELL BUSINESS, we interview Bren Davis. We discuss: How to understand the Facebook Advertising Process How to target your ideal type of client on Facebook Why you need to focus on educating your clients on Facebook How to test your ads with a... read more

HOW TO BUILD A KICKASS REFERRAL PROGRAM

 This week on BARBELL BUSINESS, we discuss:   Why referrals are an important element to a service business How to target and motivate your best members to help you bring new members into your gym How to make it easy for your members to refer their friends... read more

HOW TO BUILD COMMUNITY BACK INTO YOUR BOX

 This week on BARBELL BUSINESS, we discuss:   How to build community into your box, and enhance the member experience Why you need to think of your gym as more than just a place for fitness Why you need to be humble and open to asking for help and finding... read more

WHAT IS BARBELL LOGIC?

 This week on BARBELL BUSINESS, we discuss:   What is included in the Barbell Logic software How to optimize, automate, and outsource your admin work How the cost structure is laid out to benefit you the most The difference between building a system on... read more

HOW TO GET READY TO CRUSH IT IN 2017

 This week on BARBELL BUSINESS, we discuss:   How to strategically tap into your community to grow your membership How to set up your onboarding process to optimize the conversation rate of new members How to motivate your team to get onboard with your... read more

THE ULTIMATE WEBSITE EPISODE

 This week on BARBELL BUSINESS, we discuss: Why your website is the most important point of contact in your digital marketing plan How to optimize your website to convert online visitors into clients How to effectively tell your gym’s story through... read more

HOW TO GROW IN A COMPETITIVE MARKET

 This week on BARBELL BUSINESS, we interview Rick DiCarlo at Aliso CrossFit. We discuss:   How to be the best with what you have and scale intelligently How to diversify and optimize your intake process Why you should think of your business as a system of... read more

HOW I TOOK MY FITNESS BUSINESS ONLINE W/ BEN GREENFIELD

 This week on BARBELL BUSINESS, we interview Ben Greenfield and discuss: His business model which allowed him to charge the premium for a high end personal training concierge club How he became NSCA National Personal Trainer of the Year in 2008 How he made... read more

HOW TO MAKE YOUR BOX STAND OUT IN A FLOODED MARKET

 This week on BARBELL BUSINESS, The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market. How to add more value propositions so you can charge more for your monthly service. Why you need to... read more

THE HOSTS

MIKE BLEDSOE

MIKE BLEDSOE

CO-HOST

CO-OWNER OF BARBELL SHRUGGED. HOST OF FULL DEPTH BY BARBELL SHRUGGED. GYM OWNER. VISIONARY.

DOUG LARSON

DOUG LARSON

CO-HOST

CO-OWNER OF BARBELL SHRUGGED. FOUNDER OF BARBELL UNIVERSITY. GYM OWNER. VISIONARY.

MARKUS GERSZI

MARKUS GERSZI

CO-HOST

CO-OWNER CROSSFIT ACTIVE PERFORMANCE. CUSTOMER EXPERIENCE EXPERT.