Here are some helpful resources from the Barbell Business team designed to help you run your fitness business as smoothly and successfully as possible. If you have an idea for a great free resource, email us at firstname.lastname@example.org. We’re always up for new suggestions to help out our fitness community.
THE ANATOMY OF A HEALTHY GYM + BARBELL ETHOS PRIORITY ACCESS
We’ve developed, interviewed, and strategized with the top box owners in the world to investigate what key components make a box work and to create the best systems and education. In addition to this primary research, we’ve invested in ourselves by attending business seminars, devouring books, joining high-level masterminds, receiving coaching, coaching others, building a team who gets it and simply doing business since 2007.
All of this is what has allowed us to put together this eBook for you. In this free resource, you’ll get to understand the standards that define the Barbell Business view of a healthy business.
GYM REFERRAL GENERATION KIT
The new year can be a hugely profitable and exciting time for gyms to get new members. Properly planning your referral strategy can make the new member generation process a lot more streamline and enjoyable. We want to help with this.
To make your life a little easier, we’ve put together some time-saving tips and materials you can use to beef up your gym’s marketing.
FIX YOUR GYM’S MARKETING:
JOIN THE FREE 5-DAY ULTIMATE LIFECYCLE MARKETING CHALLENGE
For 5 days, we will send you a video lesson which will guide you through the 7 phases of Member Experience which we call Member Lifecycle Marketing. Each video will also come with a bit of homework – and when you’ve conquered this challenge, you’ll have a cohesive, amplified, yet simplified approach to creating an awesome Member Experience for your gym family.
SOCIAL MEDIA BOOK AND END OF 2016 CALENDAR
The art of persuading people to join your gym relies on different arguments and pain points for different individuals. In addition, these must be used in conjunction with each other in order to tell your story in a way that calls people to take action now. And to make things a bit more complicated, the end of the year is historically the slowest season for gyms. We tend to lose members and have a very difficult time getting new ones. So, how can we be proactive this year to keep our revenue stream consistent or even better than months prior?
Take a note from Aristotle and master the art of persuasion, storytelling, and we’ll show you how you can turn that into social media marketing. We’ll show you both in this eBook/social media marketing calendar.
GYM SALES PROCESS CHECKLIST
For many gym owners, the sales process can feel uncomfortable. For others, the idea of a process is not even on their radar. However it is one of the most important interactions you are going to have with your clients and will set the foundation for their experience at your box.
The good news is that the sales process is not rocket science, but rather a simple set of communication skills that allow you to create trust and reliability with the potential clients that walk through your door. We’ll show you just how to do that in this easy to follow check list.
CLASS SHADOW AUDIT
This class shadow scorecard will help you uncover common problems and missteps that occur during group fitness classes. Once you’ve shadowed your coaches and filled out the scorecard, you can complete the assessment by either meeting with your coaches individually to go over their strengths and weaknesses, or address the group as a team to celebrate wins and the opportunities to improve as a team.